Chinesewind

The brief:
Desigan a new poster range that will increase africa peoples knowledge of the chinese AUCAM fans
This design is based on our“wind of china”concept,made up of the 5 traditional chinese elements:Ink,Cloisonne,Emperorship,Instruments,Shadow puppets, which will increase peoples knowledge of AUCAM fans

Cardiotonic

“翻过此页，砍伐继续”

"Deforestation continues with the turn of a page"

BRIEF:The global degradation and disappearance of the world's forests has many causes including agricultural expansion, mining, plantation construction, infrastructure construction and forest fires.
Greenpeace believes that global deforestation is primarily due to large-scale industrial logging. Industrial logging has become the greatest danger to forests, threatening more than 70% of the world's endangered forests. We are experiencing an unprecedented rate of destruction of the world's forest resources.

IDEA:We are utilizing journal pages and deforestation's direct relevance to the rate of the destruction of the world's forests to display the terrible result. The two pages' varied lengths provide for an interesting magazine advertisement.

RESULTS:In 2007, driven by Greenpeace, Chinese publishing houses began to implement substantial changes. 35 book publishers and 59 magazines made the switch to the widespread use of recycled paper and FSC-certified paper.




http://adsoftheworld.com/media/print/greenpeace_tree

http://www.ibelieveinadv.com/commons/greenpeacetree_0.jpg

让蔬果如鱼得水般鲜活

"Fresh-keeping fruit and vegetable like that of a fish in water."

Refrigerator of AUCMA takes fresh-keeping technology of the magnetic energy ,it means that it will protect the goods from biological degradation of goods from spoiling from heat ,it can also help the goods to retain their freshness and qualities .I want to present this type of work to express my concept of fresh-keeping fruit and vegetable like that of a fish in water.澳柯玛冰箱采用了磁能保鲜技术，就是说以影响生物磁场的方式来阻止生物的腐败，对蔬果的保鲜有自己的独特效果；
我想通过系列作品表达的“让果蔬如鱼得水般得鲜活”的概念。

http://adsoftheworld.com/media/print/aucma_fridge_fish

http://commercial-archive.com/node/146276




http://www.youtube.com/watch?v=7WwJ5SqDAq4

越看越新鲜

"More you watching,more fresh"druing 2009 the AUCMA lunching a new fridge which have a very unqie selling point there had a TV set on the product body,can you image that when you cooking you do watching simultaneously!

创意命中～爱默生～的靶心！

“Change is aim to deal with every change”
Emerson always promise to provide enterprise a flexibility solution , this statement seemingly they have magic to deal with all the things, but in fact we must find a closer angle of industrial automation & IT to creative design . That is to say bull’s eye of creative design is to raise promotion.
EMERSOM永远的brief都是为行业提供“柔”性解决方案；这个说法看似他们魔法无限，其实对于创意来说要找一个更贴近工控和IT行业的角度去解决它；07年10月在linksus的作品再次证明，有销售力的创意应该是创意命中靶心的创意！

国际鸟盟新稿面世！

“Please let the bird on the branch alive, their children on the nest looking forward to mother back”. Quote from the poem of Bai Juyi, a famous poet in Tang Dynasty, the vision of the bird and flowers in the traditional Chinese painting contrast against real blood, reminds people to protect birds.
一直都想将中国画的元素用于自己的创作里，是很喜欢中国文化的原因吧。此次国际鸟盟的公益稿给了机会；感谢全胜，小婧，丹青还有深蓝瞬间摄影棚的大力支持，还有字字是金的秦彪老师的墨宝！！也期望我们都能为护鸟爱鸟做点事情吧！

本土创意，国际化执行的一例

This work was during the winter of 2007,when we were in Shenyang rendering a best service for Brilliance Auto ,it is an example of our local ideas realized the international standards .这是07年冬我们在沈阳华晨汽车“贴身”服务时的作品，也是我们在尝试本土的idea,国际化执行的实例，感谢罗泽用心的执行。