The Beggar／The Entertainer

Our dramatic photographs incorporate actual strings to represent the puppet-like manipulation of children caught in these situations. The strings are held in place by a removable banner which describes the plight of the children. When the banner is torn off by the reader the strings are released and information is revealed to tell the reader how they can help. These cards are distributed in large cities and urban areas around China to inform people about Save the Children, an international charity organization dedicated to rescuing children from exploitation.

The last Words

"The last words"We started using art forms from traditional types of European lithography which we then modified using modern technology, but I believe we have managed to keep many of the vintage ideas. http://adsoftheworld.com/media/print/wwf_last_words_of_the_caspian_tiger

Sinicism

The brief:
Desigan a new poster range that will increase africa peoples knowledge of the chinese AUCAM fans
This design is based on our“wind of china”concept,made up of the 5 traditional chinese elements:Ink,Cloisonne,Emperorship,Instruments,Shadow puppets, which will increase peoples knowledge of AUCAM fans

Cardiotonic

“翻过此页，砍伐继续”

"Deforestation continues with the turn of a page"

BRIEF:The global degradation and disappearance of the world's forests has many causes including agricultural expansion, mining, plantation construction, infrastructure construction and forest fires.
Greenpeace believes that global deforestation is primarily due to large-scale industrial logging. Industrial logging has become the greatest danger to forests, threatening more than 70% of the world's endangered forests. We are experiencing an unprecedented rate of destruction of the world's forest resources.

IDEA:We are utilizing journal pages and deforestation's direct relevance to the rate of the destruction of the world's forests to display the terrible result. The two pages' varied lengths provide for an interesting magazine advertisement.

RESULTS:In 2007, driven by Greenpeace, Chinese publishing houses began to implement substantial changes. 35 book publishers and 59 magazines made the switch to the widespread use of recycled paper and FSC-certified paper.




http://adsoftheworld.com/media/print/greenpeace_tree

http://www.ibelieveinadv.com/commons/greenpeacetree_0.jpg

让蔬果如鱼得水般鲜活

"Fresh-keeping fruit and vegetable like that of a fish in water."

Refrigerator of AUCMA takes fresh-keeping technology of the magnetic energy ,it means that it will protect the goods from biological degradation of goods from spoiling from heat ,it can also help the goods to retain their freshness and qualities .I want to present this type of work to express my concept of fresh-keeping fruit and vegetable like that of a fish in water.澳柯玛冰箱采用了磁能保鲜技术，就是说以影响生物磁场的方式来阻止生物的腐败，对蔬果的保鲜有自己的独特效果；
我想通过系列作品表达的“让果蔬如鱼得水般得鲜活”的概念。

http://adsoftheworld.com/media/print/aucma_fridge_fish

http://commercial-archive.com/node/146276




http://www.youtube.com/watch?v=7WwJ5SqDAq4

越看越新鲜

"More you watching,more fresh"druing 2009 the AUCMA lunching a new fridge which have a very unqie selling point there had a TV set on the product body,can you image that when you cooking you do watching simultaneously!